Foot Locker Digital Ads

Role: designer, Art Direction

Earth Day is the main source of inspiration for this design language. The colorway of the four elements, water, earth, air, and fire, were used throughout. Nike Blazer Mid’ 77 was innovated by creatively modernizing the Pop-art movement through its design. The idea behind the shoe is one of sustainability, from the production, the colorful graphics, to the digital advertising, which is meant to inspire and remind anyone who sees it to continue to take care of our incredible planet.

Brand Elements:

Digital Advertising, design and Illustration, Social Media and Collateral.

Team:

Fernanda Estrada Torres- copywriter